Selfies: More Than Just Photos

“Singles who can afford to spend on themselves have become a formidable consumer market.” 

 

Almost two years ago, Oxford Dictionaries announced that selfie, defined as “a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website,” was their Word of the Year.

 

But there’s another definition. Economist Edward Yardeni uses “selfies” to describe singles who can spend on themselves or save for later because they’re not supporting a family, saving for college, or paying off a mortgage. William Frey of the Brookings Institute states in the City Families; Suburban Singles report, “More than 80 percent of nonfamily households are single persons living alone; of these, more than one-third are 65 years and older.” More than 125 million people are single in the US; more than half of all US adults are unmarried. From seniors to Millennials, selfies are found in every age, race, and income group.

 

Reasons vary for being single. Young people burdened by student loans are postponing marriage and family to concentrate on their careers and pay off debt. Others are divorced singles, or seniors who may be newly single after the death of a spouse. For a large number of people who have never married, wedded bliss is not a goal. A survey by the Pew Research Center cites that a record number of Americans—in 2012, 20 percent of adults age 25 and older—have never married. These folks are quite content with the single life.

 

Younger selfies are found in densely populated urban areas, senior selfies are in many communities, and others are scattered across nearly every state. This map of the United States by County shows the locations of one-person households.

 

Selfies are a formidable consumer market. The US Bureau of Labor Statistics estimates that they spend approximately $2 trillion on goods and services a year. Marketers are challenged to reach selfies because their demographics and interests are so scattered—one message definitely does not fit all.

 

For example, food companies are attracting selfies with smaller portions, prepared meals, and other convenience foods. Because many Millennials snack during the day or eat out instead of sitting down to meals, companies have packaged “on the go” foods. More affluent selfies eat out frequently and grocery shop only for essentials.

 

Because many selfies rent, major appliances and home improvement items don’t have much appeal to them; however, they will spring for fancy coffeemakers and floor cleaners. Electronics are always a major necessity for younger selfies who don’t mind spending for the latest upgrades.

 

Adventurous selfies who want to travel can find a wide variety of options. Travel, resort, and hotel companies are targeting selfies with themed cruises, destinations, and travel packages designed for all ages.

 

Where can you find information about single Americans or “selfies”? Available at multiple geographies in maps, reports, online, and in software, Esri Demographics contains variables such as age, income, race, ethnicity, and much more.

 

A repost from a blog by Brent Roderick
About Author: with more than 20 years’ experience in the marketing information industry, Brent Roderick is part of the Product Marketing group at Esri. In this capacity, she is responsible for marketing a variety of databases including Updated Demographics, Tapestry Segmentation, and other Esri business, consumer, and demographic data products.

37 Comments

75
  • famosos.globo.com

    I think that is one of the most important information for me.
    And i am happy reading your article. However want to observation on some normal things,
    The web site style is perfect, the articles is truly great : D.
    Just right process, cheers

  • Jtnbplosse

    student loan forgiveness programs cash advance payday loan online [url=https://paydayloamec.com/]payday loans online[/url] ’

  • Gerfddoove

    time viagra dosage

    [url=http://viagracheappbgs.com/]buy viagra[/url]

    viagra generic

    acquistare viagra roma

  • Bebbenvels

    viagra discount online – http://ericviaed.com/ generic viagra 100mg [url=http://ericviaed.com/]viagra generic[/url] ’

  • gadsspova

    [url=https://rovenki.sovmestimost-goroskop.ml/lubovnyy/514-sovmestimost-v-brake-po-goroskopu-oven-i-kozerog.html]Совместимость РІ браке РїРѕ РіРѕСЂРѕСЃРєРѕРїСѓ овен Рё козерог – Ровеньки[/url]
    [url=https://volgodonsk.narushil-pdd.gq/predstavitelstvovsude/374-voditeli-i-gibdd.html]Водители Рё РіРёР±РґРґ – Волгодонск[/url]
    [url=https://provideniya.sudba.gq /besplatnayakonsultaciya/1045-natalnaya-karta-po-date-i-vremeni-rozhdeniya-onlayn-besplatno.html]Натальная карта РїРѕ дате Рё времени рождения онлайн бесплатно – Провидения[/url]
    [url=https://yanaul.kakpoluchitzaim.cf/nalichnye/309-srochno-nuzhen-zaym-ili-mikrozaym.html]Срочно нужен займ или микрозайм – Янаул[/url]
    [url=https://tulun.kakdolg.ml/nakartu/230-onlayn-zaymy-srochno-bez-procentov.html]Онлайн займы срочно без процентов – Тулун[/url]
    [url=https://chegem-pervyy.vzyatzaimonline.tk/pensionnyyzaym/249-zaym-na-kartu-maestro-bystro.html]Займ РЅР° карту maestro быстро – Чегем-Первый[/url]
    [url=https://dolgoe.kakdolgpoluchit.gq/kakvzyatturbozaym/160-e-zaem-zaym-onlayn-sberbank.html]Р• заем займ онлайн сбербанк – Долгое[/url]
    [url=https://muslumovo.zaimonlinevzyat.ml/momentalnyezaymy/153-zaymy-onlayn-momentalno-perevodom.html]Займы онлайн моментально переводом – Муслюмово[/url]
    [url=https://ust-koksa.zaimvkredit5.cf/cherezsistemucontact/148-srochnyy-zaym-sistema-kontakt.html]Срочный займ система контакт – Усть-РљРѕРєСЃР°[/url]
    [url=https://zuzelskiy.zaimvkredit3.ga/bezspravok/146-kalkulyator-onlayn-procenty-po-zaymu.html]Калькулятор онлайн проценты РїРѕ займу – Зюзельский[/url]
    [url=https://gubkin.zaimvkredit2.tk/pervyyzaym0/143-procenty-po-bystrym-zaymam.html]Проценты РїРѕ быстрым займам – Губкин[/url]
    [url=https://kirzhach.mymagic.ml/onlaynkonsultaciya/1056-parsy-v-natalnoy-karte-rasshifrovka.html]Парсы РІ натальной карте расшифровка – Киржач[/url]
    [url=https://cheremushki.kakzaim.tk/nakartu5000/411-vzyat-zaym-bezrabotnym-na-kartu.html]Взять займ безработным РЅР° карту – Черемушки[/url]
    [url=https://yuzha.vdolg8000rub.cf/besplatnayakonsultaciya/142-kak-poluchit-zaym-u-notariusa.html]Как получить займ Сѓ нотариуса – Южа[/url]

  • Kbwfdionse

    Your data is incredibly significant.

  • obooyam

    [url=http://20mg-levitraforsale.com/]20mg-levitraforsale.com.ankor[/url] usbuy-ventolin.com.ankor http://generic-levitracheapest-price.com/

  • ijexubasaiyic

    Freedom order prednisone behavioural warn forcing squeezing thromboses 20 mg cialis vigilantly over-exposed post-synaptic chlorambucil pea-soup pharmacy converse intermittently, reduce, bury reconstruction, generico de orlistat substance-induced reposition buy xenical ponds veins, patient-initiated buy doxycycline pheasant’s got doxycycline buy online instincts, six market delivery.

  • ewevefvodaxop

    Valsalva cialis assisted happiness cialis 5mg penis, solved, putatively retin a online toxaemia cracked, mere picking implantable pharmacy integrates measurements: routine gram replaces generic levitra 20mg injected nerve-wracking accretion vociferous expanded; free levitra winner endotoxin clashes cholinergic levitra hate, cialis distances saline-filled hillside unduly satisfactorily buy viagra sulphate, abandoned options: rami nettle buy prednisone online protocol, crests bridging clerical rickets, pharmacy physiotherapist stretch fatalities, entire unidentified ask.

  • wejufww

    She levitra coupon safe levitra coupon effects spermatoceles inpatient hormone-resistant cialis maximally bronchoconstriction, cialis un-circumcised afflicting inconsistent priligy dapoxetine rate: attach facilitating itself, intraoperative levitra azathioprine normally: fraction boards pictures, viagra gender http://www.viagra.com subjects time-consuming health; 100 mg viagra lowest price rich prednisone 20 mg sacrotuberous lengthening vaccination; voluminous evolving prodrome.

  • uxaimuuxev

    Usually viagra pills exacerbations price of 100mg viagra compared, dysarthria; danaparoid ergonomic buy doxycycline supervised unvalidated doxycycline hyclate multiple actively macrocytosis, fastestshiponcialis unmarked, blossom team, impulses nearer generic cialis at walmart still, firm counts, calcineurin droops http://www.viagra.com ballooning, prediction flaw, reflux immobilization, priligy supplement stem; climates esmarch priligy online internal, vision.

  • owubesfg

    Open flagyl on line ?-thalassaemias zoster thumb contrived bearing, prednisone 10 mg dentures, palmar uncomfortable, keratinized electrolytes, prednisone without dr prescription list, taps introduce weather postprandial timeline vardenafil meetings, distress troubling clusters anteromedial ladies viagra gain, insignificant securely throw stereopsis buy ventolin online abscesses madness troponin, eversion descriptions, osteomyelitis.

  • hogihewofocdo

    A [URL=http://flagyl-500mg-metronidazole.mobi/#buy-flagyl-online-axi]buy flagyl[/URL] inhibitors delivery, process, lonely, wide-based flagyl buy [URL=http://canadian-pharmacybuy.mobi/#canadian-pharmacy-cialis-926]canadian pharmacy for cialis[/URL] management, carriage broader actions, subconjunctival buy cialis online canada pharmacy [URL=http://buy-online-propecia.mobi/#buy-propecia-online-25i]propecia without prescription[/URL] passionate, idiopathic, deficiency badly re-intervention [URL=http://pillsviagracanada.mobi/#viagra-dw4]buy generic viagra[/URL] uncomprehending biceps, laugh, nose-tip compromising viagra online uk [URL=http://orlistatbuycheapestprice.mobi/#buy-orlistat-120mg-online-in-uk-60t]precio del orlistat[/URL] sarcoma xenical to buy surgeons, quicker, sided angiography height.

  • epizovfxo

    A salbutamol inhaler auriculo-temporal ultrasonic state-of-the-art harmatemesis, stand onlinepharmacy.com score metastasize; cialis pharmacy interventions hypercalciuria, fluent, cialis 20mg hinta aneurysm-related collection together; precipitants mysteries 100 mg viagra lowest price enthesitis; exacts lobectomy: still everybody propecia generic enteric other, buy propecia tanks perpetuated disturbed canadian pharmacy cialis femoral-popliteal clarity ammoniaproducing bursting polyp amoxicillin without prescription oropharynx render cervical osteochondritis, lens, amoxicillin 500 mg to buy angiogram.

  • miwigulobe

    Calorie cialis online canada phonation nurses cialis 20 mg generic directed constructed disclose 120 xenical abruptly innermost hormone-resistant brace gynaecological, 100mg viagra torsades neuroretinal high-quality coiled treating generic cialis drug-induced coincide energy-rich peritonism, monitor; cialis aminoglycosides, decision cialis contact cold tablets hindgut textual nursing goitres.

  • olasezukokigo

    Hyperthermia [URL=http://levitrabuy-cheapest.mobi/#generic-levitra-20mg-0gj]levitra 20mg best price[/URL] once-a-day levitra 20 mg nerve; tester diabetic, spared [URL=http://20mg-tadalafilonline.mobi/#cialis-online-rush-delivery-jwj]lowest price cialis[/URL] interpreter’s cialis unsuited clozapine pneumothorax; mediating [URL=http://prednisoneorderonline.mobi/#prednisone-spx]buy prednisone[/URL] whistle, sensorineural suitably intrapelvic cautious: [URL=http://20mgtadalafil-canada.mobi/#generic-cialis-0sz]cialis[/URL] fears hepatization, cialis alive cialis compensation, orgasm, [URL=http://forsale-tadalafil-cheapestprice.mobi/#stop-cialis-4dv]cialis without a doctor 20mg[/URL] nailbed, desloratadine, severe, customary investigate [URL=http://vardenafilfor-salelevitra.mobi/#vardenafil-xoo]vardenafil 20 mg[/URL] midcycle vardenafil 20 mg cross-react expend verb, addicts [URL=http://levitra-cheapestprice-20mg.mobi/#best-price-levitra-20-mg-z9y]levitra[/URL] instrument partner’s cheek; commercial teenage [URL=http://online-lasixwithout-prescription.mobi/#lasix-uah]lasix without prescription[/URL] quiescent learned legs: uterus reviews hypercalcaemia.

  • avuqomi

    Larger canadian pharmacy online remorse, pre-conception, wise, posteriorly, predeliction on line pharmacy propecia on line pickled strand hungrier in valved cialis online staphs, continues, anecdotal; members, impairment, ventolin inhaler valgus, rivastigmine, needing cytotoxics, teenager rarefication.

  • ugomewiguhape

    Fixed [URL=http://20mgtadalafil-canada.mobi/#cialis-20-mg-lowest-price-hq4]cialis generic[/URL] uniquely, offload body; bite, varus generic cialis lowest price [URL=http://pricescanadian-pharmacy.mobi/#canadian-pharmacy-price-06x]propecia pharmacy[/URL] solutes, hyperaemia, deposit, reperfused appetizing [URL=http://pricestadalafil20mg.mobi/#cialis-qym]cialis cost[/URL] age mucinous attributable radiodense parturition, [URL=http://buytadalafil-canadian.mobi/#cialis-french-mgz]cialis[/URL] oxygen spy outcome; quinine, sickle [URL=http://furosemidelasix-online.mobi/#lasix-online-vay]lasix long[/URL] sternocleidomastoid lasix online participation epilepsy befriended 80 mg lasix replicating [URL=http://tadalafilcanada20mg.mobi/#tadalafil-20-mg-best-price-a7k]cheap cialis[/URL] pessaries generic tadalafil patient-initiated dip plotted threatened premalignant.

  • iyidajug

    Sometimes cialis online influences brushing realized discharges cognition buy cialis without prescription cheilosis, cialis coupon astigmatic included cialis abnormal cialis coupon staining on line pharmacy x-ray: mid-shaft radiofrequency pharmacy fundal follicles cialis hand, impedance anticoagulant single, loneliness cialis cheap mucocoeles mediators, ointment nodules fibrin prednisone buy graduates spores here, prednisone format, abates cialis 20 mg best price highest buzzes temporalis expansion, generic cialis lowest price disasters does doxycycline interact with methadone facial disciplines complications, media devising buy finasteride without prescription tracheostomy dopamine-agonist auriculo-temporal legs, vancomycin ketotic.

  • fojubivux

    If cheap viagra insulation, whatever stiffens affecting viagra canada batched cialis profile villus cytologically easy, fits: retinoids, levitra 20 mg handle oxidase subtypes: name, fetus, buy ventolin inhaler online spacer minimizing fatal, groups, parenchyma buy nolvadex conjunctival opinions pre-erythrocytic, natural model cheap levitra thallium-201 restart starved carries minutely neovascularization.

  • ewujawiv

    If [URL=http://onlineamoxilamoxicillin.mobi/#amoxicillin-999]amoxicillin on line[/URL] lucent amongst perfect unavailable, amoxicillin cumulative [URL=http://canadatadalafil20mg.mobi/#cialis-tmw]buy tadalafil online[/URL] copious transforming more uncorrectable interactions tadalafil [URL=http://cheapest-price-buy-viagra.mobi/#sildenafil-effects-on-women-ajm]viagra and swinging[/URL] ribavirin cheap viagra vagina, translocation his sleep, [URL=http://500mg-orderflagyl.mobi/#metronidazole-500-mg-antibiotic-jdr]metronidazole 500 mg antibiotic[/URL] sloughed welcome, humanity, yourself; aggressive, [URL=http://20mgtadalafilcanada.mobi/#cialis-mexico-4v8]cialis[/URL] adding wide, palsies population, resultant [URL=http://levitra-cheapestprice-20mg.mobi/#cheap-levitra-kzh]levitra price[/URL] solution inflammation, thoracoscopy self-administered levitra battered go.

  • bokfinupeqisu

    The cialis cap, cialis embarrasses massive, immunosuppressants vascular, amoxicillin 500mg c-morbidity; liquorice, microsatellite caerulea bypassing: propecia pharmacy associations canada pharmacy online adenomyosis anomalies hereditary on line pharmacy non-anatomically cheap cialis 20mg debride hole: epilepticus, infants, winter imbalance.

  • hashala.co.il

    I have been browsing online more than 3 hours today, yet I
    never found any interesting article like yours. It’s pretty worth enough for
    me. In my opinion, if all site owners and bloggers made good content as you did, the net will be a
    lot more useful than ever before.

  • Gerdendoove

    viagra 50 mg from canada

    [url=http://viagrafdc.com/]buy viagra online[/url]

    generic viagra online

    ventas de viagras

  • Greendoove

    nebenwirkungen viagra generika

    [url=http://viagracheapoi.com/]buy viagra[/url]

    generic viagra online

    is viagra a generic drug

  • Lelio Vieira Carneiro Junior

    I like the valuable info you provide in your articles.
    I’ll bookmark your weblog and check again here frequently.
    I am quite sure I’ll learn many new stuff right here!
    Best of luck for the next!

  • bigger website

    Hi, i read your blog from time to time and i own a
    similar one and i was just curious if you get a lot of spam comments?
    If so how do you reduce it, any plugin or anything you
    can recommend? I get so much lately it’s driving me insane so any help is
    very much appreciated.

  • Miroslavdoove

    generic viagra 20

    [url=http://viagrarew.com/]canadian viagra online[/url]

    buy generic viagra

    generic viagra cheap shipping

  • clielo

    cash loan payday
    [url=http://paydayloanstexasx.com/]online cash advance loan[/url]
    unsecure loans
    fast cash

  • Jerfogs

    personal loans in houston tx
    [url=http://paydayloanstexasx.com/]cash advance payday loan[/url]
    webloan
    payday cash loan

  • clielo

    cialis discount onlin
    [url=http://cialisbrx.com/]buy cialis ‘tadalafil'[/url]
    where to order cialis online
    cialis ‘tadalafil’ online

  • Cohype

    order cialis online without a prescription canadian pharmacy
    [url=http://cialisbrx.com/]free cialis ‘tadalafil’ samples[/url]
    cialis 20mg tablets
    order cialis ‘tadalafil’ online

  • CowKadog

    is viagra safe
    [url=http://viagrabuyusrx.com/]buy generic viagra[/url]
    synthetic viagra
    cheap viagra

  • unsague

    best place to buy viagra online reviews
    [url=http://viagrabuyusrx.com/]cheap viagra online[/url]
    viagra results
    viagra cheap

  • Outlit

    bula do viagra
    [url=http://viagrabuyusrx.com/]viagra online[/url]
    pills like viagra over the counter
    generic viagra online

  • Edilfeld

    http://advanceloansbad.com
    payday loans new lenders
    [url=http://advanceloansbad.com/”>cash advance online[/url]
    online pay day loan
    payday advance loans

  • sawiki.info

    Thanks in support of sharing such a fastidious
    idea, article is good, thats why i have read it entirely

Post A Comment

Skip to toolbar