Smart Ideas


Grow Your Company With Fewer Customers

A new study finds evidence to support the idea of ‘less is more’. Here’s why scaling your company with fewer clients may just contribute to your company’s long-term health.   Helena Yli-Renko, an assistant professor of clinical entrepreneurship at USC’s M School of Business, was working…


3 Ways Winning Awards Can Propel Your Business Forward

An often overlooked tactic in promoting a business is award marketing. In general, marketing consists of many channels, from social media, print advertising, radio and trade shows. Below are tips for how and why you should consider leveraging awards as a marketing tool in your business….

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