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Hispanic Millennials: The First Mobile-First Generation Hispanic Millennials: The First Mobile-First Generation

Hispanic Millennials: The First Mobile-First Generation

According to a report from Univision and the Interactive Advertising Bureau, there are 17 million Hispanic millennials in the United States today that are between the ages of 18-30 years old, and 76% of U.S. Hispanic adults, with a mobile device, own a smartphone, up...
Can You Describe Your Brand in Five Words or Less? Can You Describe Your Brand in Five Words or Less?

Can You Describe Your Brand in Five Words or Less?

Daymond John of ABC’s Shark Tank, an entrepreneur and self-made multi-millionaire, shares his 5 tips of business success for entrepreneurs, among our favorite: “You can’t hit a goal you can’t see — visualize!” and “Describing Yourself or Your Brand in Five Words or Less.”  ...
The Ultimate Recipe For Producing Kick-butt Events The Ultimate Recipe For Producing Kick-butt Events

The Ultimate Recipe For Producing Kick-butt Events

Last year alone, our company produced or co-produced more than 50 events, and over 250 since the business was founded just five years go. Before making the entrepreneurial jump, I had the daunting task and delight of producing events that included two U.S. Presidents (at...
Grow Your Company With Fewer Customers Grow Your Company With Fewer Customers

Grow Your Company With Fewer Customers

A new study finds evidence to support the idea of ‘less is more’. Here’s why scaling your company with fewer clients may just contribute to your company’s long-term health.   Helena Yli-Renko, an assistant professor of clinical entrepreneurship at USC’s Marshall School of Business, was working...
Stop Networking! How to Bring Connections To You Stop Networking! How to Bring Connections To You

Stop Networking! How to Bring Connections To You

5 ways to turn yourself into an authentic connector who is valuable to anyone’s network:   1. Don’t hog the spotlight. Connectors understand the necessity of creating value for others. If you want to be in the middle of the action, you must seek ways...
3 Ways Winning Awards Can Propel Your Business Forward 3 Ways Winning Awards Can Propel Your Business Forward

3 Ways Winning Awards Can Propel Your Business Forward

An often overlooked tactic in promoting a business is award marketing. In general, marketing consists of many channels, from social media, print advertising, radio and trade shows. Below are tips for how and why you should consider leveraging awards as a marketing tool in your business....
Latinos Don’t Have Role Models? Say WHAT?! Behold Rita Moreno! Latinos Don’t Have Role Models? Say WHAT?! Behold Rita Moreno!

Latinos Don’t Have Role Models? Say WHAT?! Behold Rita Moreno!

A cozy and very personal conversation with the incredible and iconic Rita Moreno took place in Los Angeles at The Grammy Museum, courtesy of NCLR (yes, the very influential Hispanic civil rights organization). Not only has Rita Moreno won an Oscar, a Grammy, a Tony,...
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